Where do marketers go for creative inspiration? When we’ve posed this question to executives through the years, we’ve heard one piece of advice, time and time again: Get out there and see what other brands are doing. Indeed, the holiday season is a great time to explore the snowy landscape of brand activations.
But let’s face it: It isn’t possible for marketers to attend every cool event or holiday pop-up or promotional stunt. But thanks to coverage from Event Marketer, you can peruse 15 different brand-led holiday experiences within the categories of beauty, automotive, luxury, alcohol, beverage, retail and tech. From a wellness-inspired “Sugar Chalet” from PopSugar to a giant snow globe from Tiffany & Co. to a… wait for it… Ugly Christmas Sweater Hall of Fame, here’s how brands are spreading holiday cheer to consumers this season with experiences.
Other articles you might enjoy:
- Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
- Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
- Visible’s CMO on Creating Consumer Connections Through Experiences
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