Frederick’s of Hollywood reported its Web site conversion rate increased 3.35% after it received and displayed a Hacker Safe certificate from ScanAlert Inc.

In a test, a Hacker Safe certificate was displayed to half the visitors to Fredericks.com. A total of 33,794 orders were received during the test and 556 (3.35%) more came for customers who ordered from the site where the certificate was shown.

The certification led to an increase in the number of credit card orders received from new customers.

“Our conversion rate increased as soon as ScanAlert began certifying our site and visitors started seeing the certification mark,” said in a statement Tracy Rhyan, director of multi-channel marketing.

Frederick’s of Hollywood reported its Web site conversion rate increased 3.35% after it received and displayed a Hacker Safe certificate from ScanAlert Inc.

In a test, a Hacker Safe certificate was displayed to half the visitors to Fredericks.com. A total of 33,794 orders were received during the test and 556 (3.35%) more came for customers who ordered from the site where the certificate was shown.

The certification led to an increase in the number of credit card orders received from new customers.

“Our conversion rate increased as soon as ScanAlert began certifying our site and visitors started seeing the certification mark,” said in a statement Tracy Rhyan, director of multi-channel marketing.