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The Rise of Social Search: Strategies for Increasing Engagement
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What Google’s Bulk Email Changes Mean for Marketers
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How to Evaluate GenAI Tools: Considerations for Marketers
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A Programmatic Approach to B2B Advertising in 5 Steps
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2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’
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OPINION: Better Marketing Metrics CMOs Can Give CFOs
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PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
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How Marketers Can Harness the Potential of Alt-Commerce Retail
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Launching a Retail Media Network: Five Key Steps to Consider
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Last Mile Marketing: Three Considerations for Campaign Communications in the Physical Realm
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Marketing-Friendly Features From Apple That Boost Engagement
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Three Ways to Drive More ROI From Your Mobile Experience
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Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy
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Three Tips for Social Media Marketers Managing a Boost in Holiday Traffic
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Paid Search to Drive Ecommerce: Five Considerations For Marketers
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How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
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A Roadmap for Amazon Marketing Investment
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Tips for Formulating Social Media Marketing KPIs
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How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign
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Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers
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Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
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TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
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Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
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