Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
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by Chief Marketer Staff
Following are five ways a martech platform investment can facilitate your brand’s digital transformation, according to an article in Multichannel Merchant, from customer data management to marketing orchestration to AI-powered personalization and experimentation.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.