When it comes to building metaverse experiences, marketers are advised to lead with a business objective first, a clearly-delineated purpose and an eye toward building customer loyalty and nurturing connection among attendees. But what about the revenue piece? Multichannel Merchant looks at five ways ecommerce activations can drive revenue in the metaverse, from pre-sale events for loyal customers to a digital storefront featuring NFTs to embracing the sale of virtual real estate.
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