Fidelity Investments will sponsor Paul McCartney’s 11-week tour as part of its marketing partnership with the singer.
McCartney will appear in a TV spot that broke Sept. 8 as part of Fidelity’s “Smart Move” ad campaign, and McCartney will lend his name and music to a cause-marketing campaign breaking later this fall.
A promo running now gives consumers a compilation CD of McCartney’s songs when they let Fidelity review their financial plan.The offer runs through November. Arnold Worldwide, Boston, handles.
