Facebook Display Ads Reached 73% of U.S. Internet Users in July

Posted on August 24, 2012

According to comScore’s latest Media Metrix report of the top Web properties in July 2012, Instagram was the top-gaining property during the month, while online trading was the top-gaining site category. Also, Google held its top spot in the world of display ads.

Instagram.com saw its audience of unique visitors surge 38 percent, from 16.5 million in June to 22.7 million in July. Overall, the photo-filter site was the No. 56 overall Web property in July. This can probably be attributed to Instagram’s improved site functionalities.

On Wednesday the U.S. Federal Trade Commission gave the green light to Facebook’s $1 billion acquisition of Instagram when it closed its antitrust investigation into the deal and took no action.

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