Fab on the Cusp of 8 Million Users, Launches Revamped Mobile Apps
Fab, a fast-growing flash-sales site, is expected to get 8 million users in a few days, is seeing a third of its daily visits and sales coming from mobile apps on Android and iOS devices. That figure is expected to hit 50 percent during the holiday season and even higher early in 2013. In response to that strong channel, Fab has unleashed new-and-improved mobile apps. “The freshly minted applications include more sophisticated browsing, including searches by color, and social features that let shoppers see what items their friends are saving and purchasing.” The company is expecting to sell $150 million worth of items this year alone. (NYTimes.com, CNET News)
