Experian Redesigns National Business Database

Posted on by Chief Marketer Staff

Experian has incorporated new data search and match technology and other new features in its redesigned National Business Database.

Each record in the database has been assigned a persistent Business Identification Number (BIN), for tracking information about businesses over time, regardless of name, address or other changes.

Another feature added is Experian’s new “Market Intelliscore,” a statistical model which predicts the likelihood of a business becoming more than 90 days late in a payment.

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