Experian Buys Japanese E-mail Firm
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by Chief Marketer Staff
Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm. Financial terms of the acquisition were not disclosed.
The 88.5% stake acquired by the information services firm will allow it to incorporate A-Care into its Experian CheetahMail e-mail operations.
A-Care Systems, Inc. is a permission-based email campaign management and distribution company. In addition to delivering e-mails, it hosts client data and offers e-mail marketing-based research. The company was founded in 1999, and currently employs more than 160 people in its Tokyo headquarters.
The acquisition gives ExperianCheetahMail additional operations in the mobile marketing communications field.
