Expedia Markets Flights Based on ‘Happiness’ Index
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by Grant Martin (Forbes)
“Happiness” isn’t a term many passengers use to describe their air travel experience. But that isn’t stopping Expedia from integrating Routehappy’s “Happiness Factor” data into some of its flight searches.
On Forbes.com, read how the site will use this metric to market flights, and what it will mean to price conscious travelers.
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