October 14th, City Winery, NYC

PRICES INCREASE SEPTEMBER 26, 2025

Overview

For over two decades, Cynopsis has been the daily source media and marketing professionals turn to for a bird’s eye view of the key stories in their community. With the launch of ScreenShift Connect, we’re taking that trusted voice off the screen and into the room, bringing together the conversations, connections, and content that are shaping the future of the media industry.

As the worlds of streaming and linear converge, ScreenShift Connect brings together visionaries from brands, agencies, platforms, and tech to shape the future of consumer engagement. From traditional TV to CTV and digital video, this is where content meets commerce, platforms evolve, and audience attention drives strategy.

WHY ATTEND? 

  • Connect with decision-makers from brands, agencies, networks, streamers, and platforms.
  • Participate in collaborative formats that go beyond panels.
  • Discover how leading brands and platforms are using AI and data to drive results.
  • Explore the latest strategies in CTV, cross-platform measurement, and content monetization.

Key Themes

The Screen Economy
Growth and disruption in streaming, CTV, and digital video.
AI in Media
Real-world applications of AI transforming strategy, personalization, and monetization.
Ad Innovation
Smarter targeting, dynamic formats, and emerging monetization tactics.
Content Meets Commerce
Shoppable experiences and the evolving path from content to conversion.
Measurement in Motion
Modern tools and frameworks for tracking success across platforms.
Viewer Experience & Platform Strategy
FAST, gaming, UX, and how engagement models are evolving.
The Power of Live
Capturing attention and revenue through sports, events, and live digital formats.
GOT A BIG IDEA?
Sponsor ScreenShift and weave your theme into the conversation.

AGENDA

Rooms

Tuesday, October 14

Clear filters
  1. 8:15 am — 8:55 am

    Registration, Coffee and Conversations

    Main Stage
  2. 8:55 am — 9:00 am

    Welcome to ScreenShift 2025

    Main Stage
  3. 9:00 am — 9:20 am

    Future Forward: Navigating Media's Next Era  

    With linear buying evolving fast, sports viewership hitting new highs, and ad innovation moving at lightning speed, Samantha Rose—EVP and Strategic Investment Lead at Horizon Media—is kicking off ScreenShift with a high-energy session packed with insights. She’ll dive into the shifting media landscape, from the growing pains of streaming and the reinvention of linear, to breakthrough tech and the power of smarter collaboration. Get ready for a fast-paced look at where the industry is now, where it’s headed next, and how agencies can stay ahead of the game.

    Main Stage
  4. 9:20 am — 9:50 am

    Media Buyers & Planners: Ask Us Anything

    Ever wonder how media buying decisions are really made behind the scenes? Curious about what today’s media planners look for when building cross-platform campaigns or allocating budgets? This interactive session pulls back the curtain on their decision-making processes. 
    Bring your questions and get direct, unfiltered insights from the experts who shape the business.

    Main Stage
VIEW FULL AGENDA

NEW: SCREENSHIFT CORNHOLE TOURNAMENT

We’re adding a little friendly competition to the mix. Join us onsite during the closing reception for the official ScreenShift Cornhole Tournament, hosted in partnership with the American Cornhole League.Whether you’re a seasoned pro or just in it for the bragging rights, it’s your chance to throw down with fellow attendees… and maybe walk away with a prize.

Register Now

In partnership with:

SPEAKERS

  • Samantha Rose

    Samantha Rose

    EVP, Strategic Investment Lead
    Horizon Media
    Horizon Media
  • Larry Allen

    Larry Allen

    VP, Global Strategy, Data, Measurement & Addressable
    FreeWheel
    FreeWheel
  • Kabir Bedi

    Kabir Bedi

    Head of Product for GenAI
    Amazon Ads
    Amazon Ads
  • BFordLancer

    BFordLancer

    Content Creator
  • Elsa Castro Blumberg

    Elsa Castro Blumberg

    VP, Analytics & Insights
    DIRECTV Advertising
    DIRECTV Advertising
  • Liz Boylan

    Liz Boylan

    VP, Pricing & Planning
    Disney
    Disney
  • Kerry Bradley

    Kerry Bradley

    Senior VP, Strategy
    Horizon Sports & Experiences
    Horizon Sports & Experiences
  • Jim Brady

    Jim Brady

    Former VP, Journalism
    John S. and James L. Knight Foundation
    John S. and James L. Knight Foundation
  • Jeffrey Bustos

    Jeffrey Bustos

    SVP, Retail Media Analytics
    Merkle
    Merkle
  • Sal Candela

    Sal Candela

    VP Global Agency Partnerships
    Roku
    Roku
  • Eric de Cholnoky

    Eric de Cholnoky

    EVP, Distribution & Business Development
    AMC Networks
    AMC Networks
  • Roy Cho

    Roy Cho

    President of Distribution & Partnerships
    Versant Media
    Versant Media
  • Melissa Grady Dias

    Melissa Grady Dias

    Former Chief Marketing Officer
    Cadillac
    Cadillac
  • Ryan Dow

    Ryan Dow

    VP, Gaming
    SPORTFIVE
    SPORTFIVE
  • Bethany Eppner

    Bethany Eppner

    VP, Global Business Marketing
    Fandom
    Fandom
  • Sarah Cho

    Sarah Cho

    Head of Corporate Strategy
    ODK Media
  • Nadi Filsoof

    Nadi Filsoof

    Senior Talent Manager
    Underscore Talent
    Underscore Talent
  • Erin Firneno

    Erin Firneno

    SVP, Business Intelligence
    Advertiser Perceptions
  • Luke Fowler

    Luke Fowler

    Director of Performance Media
    KSM Media
    KSM Media
  • Caroline Giegerich

    Caroline Giegerich

    VP, AI Integration & Acceleration
    Interactive Advertising Bureau (IAB)
    Interactive Advertising Bureau (IAB)
  • Jeremy Goldman

    Jeremy Goldman

    Senior Director, Marketing, Commerce, & Tech Briefings
    EMARKETER
    EMARKETER
  • Jon Giegengack

    Jon Giegengack

    Founder and Principal
    Hub Entertainment Research
    Hub Entertainment Research
  • Marcy Greenberger

    Marcy Greenberger

    Chief Investment Officer
    UM Worldwide
    UM Worldwide
  • Kimberly Hairston-Hicks

    Kimberly Hairston-Hicks

    Chief Marketing Officer
    Sanofi
  • Julie Haleluk

    Julie Haleluk

    Global Head of Growth, Amazon Shopping Videos
    Amazon Ads
    Amazon Ads
  • Tim Hanlon

    Tim Hanlon

    Founder & CEO
    Vertere Group, LLC
    Vertere Group, LLC
  • Philippe Guelton

    Philippe Guelton

    Global President
    Canela Media
    Canela Media
  • Veronica Hart

    Veronica Hart

    Chief Growth Officer
    RWS Global
    RWS Global
  • Renee Hauch

    Renee Hauch

    Principal
    JM Search
    JM Search
  • Tim Hill

    Tim Hill

    Chief Partnerships Officer, Initiative
    IPG Mediabrands
    IPG Mediabrands
  • Ray Hopkins

    Ray Hopkins

    President, Paramount U.S. Distribution
    Paramount
  • Lynne d Johnson

    Lynne d Johnson

    Content Director, Communities, AdMonsters + AdExchanger
    AdMonsters
    AdMonsters
  • Helen Katz

    Helen Katz

    EVP, Research, Data Sciences Practice
    Publicis Media
    Publicis Media
  • Jen Kavanagh

    Jen Kavanagh

    SVP, Media & Marketing
    Philadelphia Eagles
    Philadelphia Eagles
  • Tameka Kee

    Tameka Kee

    SVP, Programming & Operations
    Coalition for Innovative Media Measurement (CIMM)
    Coalition for Innovative Media Measurement (CIMM)
  • Jim Kensicki

    Jim Kensicki

    Head of Activation
    WPP Media
    WPP Media
  • Jason Keath

    Jason Keath

    Co-Founder
    Social Fresh
    Social Fresh
  • Todd Landfried

    Todd Landfried

    CoFounder & CEO
    n2 Media Holdings
    n2 Media Holdings
  • Lynn Leahey

    Lynn Leahey

    Editorial Director
    Cynopsis
    Cynopsis
  • Anmol Malhotra

    Anmol Malhotra

    Head of Sports & Media Partnerships
    Snap Inc.
    Snap Inc.
  • Amy Maclean

    Amy Maclean

    Editorial Director
    Cablefax
    Cablefax
  • Yasmin Mitchell

    Yasmin Mitchell

    Head of Business Intelligence & Insights
    Fuse Media
    Fuse Media
  • Jennifer Monson

    Jennifer Monson

    VP, Ad Sales
    Fubo
    Fubo
  • Tom Montemagno

    Tom Montemagno

    Executive VP, Programming Acquisition
    Charter Communications
    Charter Communications
  • Phaith Montoya

    Phaith Montoya

    Influencer & Content Creator
  • Cathy Rasenberger

    Cathy Rasenberger

    Founder/President, Rasenberger Media & Co-Founder/Co-President, Sports Studio and FreeLiveSports.tv
    Rasenberger Media
    Rasenberger Media
  • Abbie Reichner

    Abbie Reichner

    Regional VP, CTV & Mobile App – Customer Success
    PubMatic
    PubMatic
  • Seth Rochlin

    Seth Rochlin

    VP, Product Monetization
    Optimum
    Optimum
  • Jessica Rosenworcel

    Jessica Rosenworcel

    Former Chairwoman
    Federal Communications Commission (FCC)
    Federal Communications Commission (FCC)
  • Ameeth Sankaran

    Ameeth Sankaran

    CEO
    Religion of Sports
    Religion of Sports
  • Stuart Schneiderman

    Stuart Schneiderman

    GM, AP Ad Insights Hub
    Advertiser Perceptions
    Advertiser Perceptions
  • Russell Schneider

    Russell Schneider

    VP, Head of Sales & Brand Partnerships
    BLAST
    BLAST
  • Andy Schonfeld

    Andy Schonfeld

    Chief Revenue Officer
    Tatari, Inc.
    Tatari, Inc.
  • Charles Sennott

    Charles Sennott

    Author & Founder
    GroundTruth Project
    GroundTruth Project
  • Daniel Spinosa

    Daniel Spinosa

    President
    Premion
    Premion
  • Brandon Stewart

    Brandon Stewart

    CEO
    Brandon Studios
    Brandon Studios
  • Greg Stuart

    Greg Stuart

    CEO
    MMA Global
    MMA Global
  • Albert Thompson

    Albert Thompson

    Director, Digital Innovation
    Walton Isaacson
    Walton Isaacson
  • Thomas Umstead

    Thomas Umstead

    President
    Umstead Productions
  • Benjamin Vandegrift

    Benjamin Vandegrift

    VP, Measurement Strategy & Innovation
    VAB
    VAB
  • Seth Walters

    Seth Walters

    VP, Head of CTV Sales
    The E.W. Scripps Company
    The E.W. Scripps Company
  • Fang Xu

    Fang Xu

    Head of Talent Acquisition
    A+E Global Media
    A+E Global Media
  • Eli Zang

    Eli Zang

    VP, Head of Sales
    XUMO
    XUMO

Who Attends

Senior leaders with titles ranging in levels from Managers to Senior Directors and SVP’s, and primary job functions focused on media buying & planning, programming, strategy, research, sales and marketing.

Download one of our letters below and send it directly to your boss. 
*Need a different type of letter? Contact us now. 

Pricing

  • GENERAL ATTENDEE

    $799
    Fall expires 09/26/2025

    This pass is valid for ad agencies, brands, networks & streamers, content creators, publishers, consultants, and education.

    Final
    $899
    Register

  • SOLUTIONS PROVIDER

    $1,250
    Fall expires 09/26/2025

    This pass type is valid for ad and marketing tech, measurement companies, investment firms, DSP/SSPs, and Trade Desks.

    Final
    $1,500
    Register

  • Roundtables + Reception Pass (Entry from 3pm)

    $299
    Fall & Final

    This pass type is for entry after 3pm – an opportunity to attend the afternoon roundtables and network with attendees and this year’s awards honorees.

    Register

  • BRAND MARKETER PASS

    $0
    Rate

    If you are a Director or above from a consumer brand, you may qualify to attend for free.

    Opportunity to claim complimentary pass expires 8/29/2025.

    REQUEST FREE PASS

Sponsors

Adobe
ODK Media
Omeda
Philo
Premion
Screenvision Media
Tatari, Inc.
VAB

Location

City Winery | Pier 57 | 25 11th Avenue | NYC, NY

In Partnership with:

Contact Us

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