Ethanol Group Offers Indy 500 TV Spot for Best User Video
An industry association formed around the production and use of ethanol wants to find an eco-minded fan who can create the most persuasive 30-second video about the fossil fuel alternative’s impact for the planet.
The Ethanol Promotion and Information Council is accepting user-generated videos for its contest through April 21.Visitors to the Web site at www.fuelthechange.com can see a sample video and download logos, photography and video clips for use in their spots, along with fact sheets on ethanol.
The contest, hosted on a social media platform from Votigo, will let visitors rate contest submissions starting Feb. 11. Expert judges will also evaluate the submissions on several criteria, including consumer votes but also taking in creativity, originality, broadcast suitability and adherence to contest rules.
The grand-prize winner will get $10,000 and a chance to run his or her video as a TV spot during the 2008 Indianapolis 500 broadcast. The video garnering the most consumer votes will earn a $5,000 “People’s Choice” award, and three more video makers will win “Sponsor’s Choice” prizes of $1,250 each.
Winning videos will be chosen on May 7. Judges will determine the top award of $10,000 and a possible showing during the Indy 500 broadcast on the ABC network on May 25.
“Consumers have a great need for more information about ways they can help to reduce our nation’s dependence on foreign oil sources as well as reduce their impact on global climate change,” EPIC senior marketing director Reece Nanfito said in a statement. “Ethanol-enriched fuels are one way to achieve both results, and a video contest is a fun way to reach out to consumers with the message.”
