It’s an unfortunate fact of online business that your e-mail newsletter sign-up form can actually be costing you customers. You must scrutinize every aspect of your subscription form in order to make it as effective and appealing as possible. Here are some tips:
1) Spread it around. Your subscription form should be available at every possible junction of your customer’s online experience on your Website. One of the preferred ways is to incorporate it directly in a vertical skyscraper navigation bar; another is to have it set up as a floating section that appears on every page. It is advisable to display the form even on pages where you would not ordinarily think of placing it, such as the site map or the shipping options pages.
2) Make it stand out. Although flashing colors and marquee scrolling were mercifully left behind in the clumsy HTML experimentation of the 1990s, there are many tasteful and acceptable ways to make your subscription form stand out, such as featuring it in brighter colors or setting it apart from the rest of the content with a specific border or background design. Never bury your sign-up form below the fold or set it in microscopic type.
3) K.I.S.S.
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