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Today we’re spotlighting some of our most popular conversations of 2024, featuring the business strategies, campaign studies and winning tactics from marketing teams at Meta, Doritos, Morgan Stanley, Pourri and ADT.
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META
When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity in June, it tapped the creative vision of Es Devlin, a world-renowned stage designer behind Instagram’s critically-acclaimed Storyscape activation at the 2018 festival. We spoke with Damien Baines, Meta’s Head of Experiential & Creative, Global Experiences, about the inspiration behind the activation, the film’s themes and the project’s business strategy.
DORITOS
Doritos launched its first international brand platform earlier this year, “For the Bold in Everyone,” which champions self-expression, defying stereotypes and leaning into your passions. But this time, the target wasn’t primarily Gen Z. The star of this creative was a grandma fulfilling her dream of driving a Monster Truck. Here’s our chat with Fernando Kahane, Head of Global Marketing for Doritos, about the brand’s segmentation strategy, driving local relevance and collaborating with creators.
MORGAN STANLEY
Alice Milligan, CMO at Morgan Stanley, had an atypical career journey to the C-suite. She left home at 19, worked a paper route, took a camp counselor gig and went to night school before landing a job in financial services. We spoke extensively with Milligan about her rise to the top, philosophies that guide her, how she markets to younger customers, leveraging emerging technologies and cultivating talent.
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