Hinge’s slightly counterintuitive tagline—"The Dating App Designed to Be Deleted”—dares users to stop using its product.

“Everything we do at Hinge is focused on getting people off the app and into great dates,” says Jackie Jantos, Chief Marketing Officer at Hinge. “We do this through the product experience, which is built to help focus you into conversations and ultimately get out on that first date."

This idea shines through all of its marketing programs, which are "focused on giving tips and giving advice," she says. “We think about them as long-term programs versus specific discreet campaigns.”

We spoke with Jantos about the brand’s most recent campaign, the return of romance literature and BookTok, working with creators on social, must-haves when marketing to Gen Z audiences and more.

Despite Google's recent decision to scrap third-party cookie deprecation in Chrome, Colgate-Palmolive continues to test and invest in first-party data strategies as an alternative to cookie targeting. The brand's Chief Digital Officer Brigitte King discusses how CPG brands have increased their first-party data troves in recent years and touches on next steps for Colgate-Palmolive's data evolution.

Lastly, the way we shop for groceries is quickly evolving in a digitally-enabled, data-driven world. But which changes are meaningful to consumers? Understanding the customer journey, from preparing for a grocery trip to navigating store aisles and checking out or ordering online, shows how technology can optimize the moments that matter to shoppers. Here are three ways that marketing technology can help brands and retail marketers maximize sales.

Until next week,