According to Meltwater and Asana’s recent State of Marketing Collaboration report, the most successful marketers share five key habits or capabilities allowing them to achieve great results through collaboration.

The research, which surveyed 830 marketing professionals in the U.S. and UK in April 2024, examined how marketers are collaborating across their organizations, what’s working, what’s challenging, and the distinct habits and qualities that result in success.

“As marketers, we instinctively know the value of collaboration… It's mission critical to our success,” said Rebecca Hinds, Head of Asana’s Work Innovation Lab, while presenting at the 2024 Meltwater Summit in New York City this summer. The key is to collaborate with the right people and teams at the right time, while using the right technologies. The following are five key habits shared by marketers who are driving results for themselves, their teams and their organizations.

Among all the noise surrounding AI Overviews and SGE in the last few months, one factor has quietly emerged as the on-page ranking key in the wake of Google's March core update: topic authority. Building full and comprehensive authority on and around a topic is a great way to build organic engagement, SEO experts agree. But there’s more to it than that. Our columnist details how to build the most important rankings factor of 2024.

Lastly, at B2B companies, the average marketing tech stack consists of a whopping 90 tools. Yet over half (59%) of marketers say that their stack is only “somewhat successful.” If your customer acquisition tech stack isn’t serving you as well as it could be, begin by asking yourself these four questions to get started on building a stack that works.

Until next week,