The Paralympic Games, which kick off in Paris on August 28, has enjoyed sponsorship support from Citi since the 2012 Games in London, when the brand began to focus its marketing more on Para athletes’ personal journeys and achievements. The shift resulted in higher audience engagement and a greater benefit from a brand reputation perspective.

Tina Davis, Head of Enterprise Marketing and Brand Engagement at Citi, credits the authenticity of recent campaigns to the paralympic athletes' direct involvement during the ideation process. We spoke with the marketing executive about the inspiration behind the Games’ “What Happened?” campaign, the strategic business goals of Citi’s involvement, working with Para athletes and more.

The U.S. Department of Justice reached a landmark decision on Monday when it found Google to be a monopolist in both the general search engine services market and the general search text ads business. As the industry awaits next steps, here are a few highlights from the ruling that form the basis of the argument—from default distribution agreements with device makers to unencumbered price increases.

Savvy email marketers know the power of a catchy subject line. But it’s not easy to grab consumers’ attention amid the clutter, and it’s even harder to hit the mark during a politically-charged year. Here’s a look at the email marketing tactics of presidential candidate Kamala Harris and why they are scoring with her audience.

Lastly, the planning and craftsmanship that go into producing video and CTV ads can determine whether campaigns generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant background noise with increasingly distracted consumers. Here are six boxes to check to deliver video/CTV ads that cut through the noise and connect with customers.

Until next week,