Best practices in prospecting & mining customer data

April 02, 2013

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

By Patricia Odell

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

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Pepsi Talks About its New Bottle

By Patricia Odell

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

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Stop Survey Fatigue: Listen to Customers Without Driving Them Away

By Beth Negus Viveiros

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

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