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Chief Marketer - This Week
The week's most relevant content from around the web and why it's important.
from the editors of Chief Marketer, and DIRECT
April 24, 2013
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Tips & Tricks for Making the Most of Your Lists and Data
By admin
Information is the one of the most important resources a marketer has today.In this Tip Sheet learn: Ideas for stopping survey fatigue to gather more (and better) customer data Why email data availability is on the rise How to leverage big social data Why data integration is a key tech need in 2013 Sponsored by:
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#1 conference on face-to-face marketing: the Event Marketing Summit, presented by Event Marketer magazine. Get the newest trends and best practices from the biggest users of live events. At EMS, you don’t just run into brands like Coke, Cisco, and Microsoft—they’re instructors.
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Heineken USA’s CMO on Pulling Brands out of the Ditch with a Challenger Mentality
By Patricia Odell
Heineken USA is marketing in an incredibly competitive environment overflowing with low–growth categories and competitors owning some of the largest ad spends out there. When Lesya Lysyi joined Heineken USA several years ago as its chief marketing officer, two forces were reshaping the beer category—consumer media consumption habits and the craft beer movement—that caused the [...]
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Denny’s CMO on Stopping its Sales Free Fall
By Patricia Odell
By 2010, Denny Corp.’s same-store sales had been in a free fall for at least four years. The number of customers coming to its restaurants had been declining for 20 years. The company had withstood several bankruptcies and a nasty lawsuit. It was challenged by a ton of competition and the recent recession only aggravated [...]
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3 Missed Opportunities in Customer Loyalty
By Michael Greenberg
Customer loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers even though recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority. Clearly brands understand the value of [...]
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The Future of Smart Content for Marketing
By Andrew Thomas
GPS has come a long way since it was first introduced as American military technology in 1973. Today, you’ll find it embedded in a variety of commercial uses, due mainly in part to companies like Garmin and TomTom that pioneered consumer GPS devices for boats and cars. The technology is now small enough to be included [...]
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Free Webinar: A B2B Social Media Crash Course on Generating Leads
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Free Webinar: Get the CIO in Your Corner for a Better Customer Experience
Hear how organizations are driving superior customer engagement through more personalized and contextual experiences across multiple channels and devices.
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