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Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS
from the editors of Chief Marketer and DIRECT
April 24, 2013
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Getting Ready for a New Ecommerce Platform
By Mark Eckman
Post-launch business readiness is a serious issue when implementing a new ecommerce system. Not planning holistically, forgetting to watch the right metrics and not managing scope migration is where many businesses fail.
FULL ARTICLE
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Expedia CruiseShipCenters Boosts Email ROI
By Beth Negus Viveiros
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. Learn how the website is using email to help travel agents connect with ready-to-cruise consumers.
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3 Missed Opportunities in Customer Loyalty
By Michael Greenberg
Loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers. Recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority.
FULL ARTICLE
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