Expedia CruiseShipCenters Lifts Email ROI
By Beth Negus Viveiros
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. Learn how the brand is helping travel agents connect with customers and prospects ready to book a trip.
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3 Missed Opportunities in Customer Loyalty
By Michael Greenberg
Loyalty is an incredibly lucrative opportunity for brands, yet marketers still struggle to maximize their relationships with existing customers. Still, recent research from Forrester shows that 93% of companies have placed customer experience on their list of strategic priorities, with 28% claiming it as their top priority.
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Chief Marketer Listline
By Chris DeMartine
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.
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The 417,000 women of National Wholesale Company, Inc. are prime prospects for offers of gifts and general merchandise, books and publications, home décor, food/cooking, financial, insurance, and travel offers. Product selects include Accessories, Apparel, Healthcare, Hosiery, Intimates, Lingerie, Shoes, and Thermals. 15 mailers continue! Contact Tony Troiano, Infogroup Targeting Solutions 402.836.6251
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