There are passionate fanbases. And then there are WWE fans.

A little taste of their rabid fandom: The first-ever WWE SmackDown event held in France, which took place earlier this week, reportedly registered a noise level that exceeded 100 decibels, which can result in hearing loss after prolonged exposure. Now that’s a crowd.

Cricket Wireless, presenting partner for the recent “Countdown to WrestleMania XL” show, took advantage of this excitement for its latest marketing stunt. In an effort to stand out in the crowded 5G messaging space, the mobile carrier constructed a quirky new invention that incorporated one of WWE’s most beloved and infamous ringside props: the folding chair. The resulting creation is the world’s first 5G-powered chair, which can actually make calls, send texts, play music, stream video and—naturally—doubles as a fog machine.

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing - Brand - Advertising, National Sponsorships, at Cricket Wireless.

Artificial intelligence is changing marketers and the agencies they work with. Improved data processing and analysis is making targeting easier and more effective, and generative AI is becoming increasingly useful for copywriting, image creation and editing. But with these efficiencies changing the way marketing teams work and spend, the traditional agency pricing model has been thrown into question. Here’s a potential solution.

Deloitte's recent Women @ Work Report revealed that half of working women reported higher stress levels than last year, and that the trifecta of stress, stigmas and safety concerns are the most critical workplace issues impacting women’s careers. But despite improvements since last year’s report, employers are still not successfully supporting or accommodating women. Here are suggestions on how to empower and enable women marketers to feel supported at all stages of their career.

Lastly, for the B2B folks: Buyer personas provide foundational knowledge about a buyer’s journey from the moment they have a need for a solution until the time they make a final buying decision. Here’s how to elevate B2B buyer personas through strategic survey insights.

Until next week,

Kaylee Hultgren
Content Director
Chief Marketer

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