Chief Marketer: Weekly Top 5
1
Digital
Six Principles for Engaging Video and CTV Audiences
The planning and craftsmanship that go into producing video and CTV ads can either generate genuine excitement or fade away as irrelevant background noise. Here are six principles to follow. READ FULL STORY
2
Email
Why Kamala Harris's Emails Are Hitting the Mark
A look at the email marketing tactics of presidential candidate Kamala Harris—and why they are scoring with her audience. READ FULL STORY
3
Digital
Google, GenAI and Search: The Changing SEO Landscape
How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape. READ FULL STORY
4
Acquisition
How to Elevate B2B Buyer Personas Through Strategic Survey Insights
Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider. READ FULL STORY
5
Acquisition
Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social
We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility. READ FULL STORY
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