Demand Gen
Brands on Fire: Citi's Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship
We spoke with the marketing head about the inspiration behind the Games' "What Happened?" campaign and the strategic business goals of Citi's involvement. READ FULL STORY

Digital
Highlights from the U.S. Department of Justice's Search Antitrust Ruling Against Google
Details from U.S. District Court Judge Amit Mehta’s 286-page antitrust ruling against Google that form the basis of his argument. READ FULL STORY

Acquisition
Knowing Your Customer—When Your Customer Is a Business
KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift. READ FULL STORY

Data & Analytics
3 Ways to Prevent ‘Blandification’ in the Age of AI
There's a growing concern that the widespread adoption of AI can lead to "blandification"—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls. READ FULL STORY

Digital
How Etsy Is Upskilling its Workforce With GenAI and Machine Learning
Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI. READ FULL STORY

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