Data & Analytics
The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales
Our columnist explores ways in which technology can help brands and retail marketers maximize shopper marketing research with the goal of optimizing sales. READ FULL STORY

Data & Analytics
Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies
Despite Google's announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies. READ FULL STORY

Conversations
Marketers on Fire: Hinge CMO Talks 'No Ordinary Love' Campaign and Gen Z Marketing
CM spoke with Hinge CMO Jackie Jantos about the campaign’s marketing goals, the return of romance literature and BookTok, working with creators on social and more. READ FULL STORY

MarTech
4 Questions to Ensure Your MarTech Stack Delivers
If you suspect your customer acquisition tech stack isn’t serving you well, ask yourself these questions to get started on building a stack that works. READ FULL STORY

Data Driven ROI
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
Five key habits shared by marketers who are driving results for themselves, their teams and their organizations. READ FULL STORY

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