Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

March 07, 2014

Marketers Feel Unprepared to Manage Big Data: IBM Study

Social Complaints on the Rise

Marketing Wizardry Pulled Hostess Back from the Brink

How Grocers Transform Traditional Shopping Habits with Digital

Budgets Shift To Content Marketing CMO’s Say

Marketers Feel Unprepared to Manage Big Data: IBM Study

By Patricia Odell

IBM's CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.
FULL ARTICLE

Defining the Role of the CMO in the Age of the Empowered Customer
Free Webinar On Demand In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”
Click here now!

Social Complaints on the Rise

By Patricia Odell

Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.
FULL ARTICLE

10 Steps to Lowering Your Catalog Postage Costs

With postage costs on the rise, there’s no justifying paying more than necessary. But the postal system is complicated. It’s easy to miss cost-saving options that also won’t impair timely delivery. This white paper presents ten important steps to help get your postage costs under control.

Marketing Wizardry Pulled Hostess Back from the Brink

By Patricia Odell

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.
FULL ARTICLE

How Grocers Transform Traditional Shopping Habits with Digital

By admin

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.
FULL ARTICLE

Budgets Shift To Content Marketing CMO’s Say

By Patricia Odell

CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.
FULL ARTICLE

Define Digital Marketing at ad:tech San Francisco on Mar 26-27 as Moscone Center West.

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