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Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns.
from the editors of Chief Marketer
March 07, 2014 |
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By Patricia Odell
IBM's CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.
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By Patricia Odell
Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.
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10 Steps to Lowering Your Catalog Postage Costs
With postage costs on the rise, there’s no justifying paying more than necessary. But the postal system is complicated. It’s easy to miss cost-saving options that also won’t impair timely delivery. This white paper presents ten important steps to help get your postage costs under control. |
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By Patricia Odell
Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.
FULL ARTICLE |
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10 Steps to Lowering Your Catalog Postage Costs
With postage costs on the rise, there’s no justifying paying more than necessary. But the postal system is complicated. It’s easy to miss cost-saving options that also won’t impair timely delivery. This white paper presents ten important steps to help get your postage costs under control. |
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By admin
Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.
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By Patricia Odell
CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.
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