Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

January 07, 2014

5 Social Marketing Headlines from 2013 … Three 2014 Predictions

Marketing in Brazil with Octagon’s John Shea

Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

5 Social Marketing Headlines from 2013 … Three 2014 Predictions

By Jamie Hoerbelt

social media predictions Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

FULL ARTICLE

Defining the Role of the CMO in the Age of the Empowered Customer
Jan 22, 2014 @ 2:00 p.m. ET

In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”
Click here for more information!

Marketing in Brazil with Octagon’s John Shea

By Patricia Odell

Brazil595 Octagon's John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.

FULL ARTICLE

Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

By Beth Negus Viveiros

melbourne

From the "Good Life" to "Dumb Ways to Die," marketers share their favorite campaigns of 2013.

FULL ARTICLE

Do you truly know your customer? Learn why data is still at the heart of customer engagement.
Free Webinar On Demand

Learn about innovative technologies, which enable today’s marketers to solve the struggle of obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it.

Click here for more!

Related Whitepapers

Modern Mark: Engagement

Get Started with Social Relationship Management

Gmail Tabs: Impact of Email Marketing and Strategies to Respond

Preference Management: The Foundation of Effective Consumer Engagement

2013 Lead Management Optimization Study: Key Trends Analysis

Related Events

Defining the Role of the CMO in the Age of the Empowered Customer

FREE LIVE WEBINAR: JANUARY 22, 2014 @ 2:00 P.M. ET

Find Products and Services

2014 Chief Marketer Network Source Directory

This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.

Quickly find companies and resources that fit your marketing needs. The Chief Marketer Network Source Directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name and with the ability to contact them quickly and easily.

Click here now!

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