Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

January 21, 2014

Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report

10 Ways to Reach New and Younger Audiences with Social Media Branding

At Events, the Trend is Mobile: 5 Tips

Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report

By Patricia Odell

deal seekers

This report, from Experian Marketing Services, identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.

FULL ARTICLE

Quickly find companies and resources that fit your marketing needs. The Chief Marketer Network Source Directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name and with the ability to contact them quickly and easily.
Click here now!

10 Ways to Reach New and Younger Audiences with Social Media Branding

By Patricia Odell

social media

Here's 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

FULL ARTICLE

At Events, the Trend is Mobile: 5 Tips

By admin

mobile at events

How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:

FULL ARTICLE

Defining the Role of the CMO in the Age of the Empowered Customer
Jan 22, 2014 @ 2:00 p.m. ET

In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.”

Click here now!

Related Whitepapers

20 Ways to Personalize Email and Web Content to Deliver an Awesome Customer Experience

Managing the Social Media Mix

Targeting (That's on Target)

Preference Management: The Foundation of Effective Consumer Engagement

Sales Enablement: Fulfilling the Last Frontier of Marketing—Sales Alignment

Related Events

Defining the Role of the CMO in the Age of the Empowered Customer

FREE LIVE WEBINAR: JANUARY 22, 2014 @ 2:00 P.M. ET

Find Products and Services

2014 Chief Marketer Network Source Directory

This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.

A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014
Free Webinar On Demand

90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information. In this webinar, a group of leading marketing executives discuss where do we go next.
Click here now!

SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2014, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.

About Us Privacy Policy