| Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief MarketerFebruary 04, 2014 |
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| Special Report: Best of Holiday Marketing |
| How Mobile-Friendly Retailers Engage Consumers—And Boost ROI |
| Activating Measurable Local Marketing Campaigns Still a Challenge: Study |
Special Report: Best of Holiday MarketingBy Patricia Odell
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Which marketers twinkled the brightest at the end of last year? Which campaigns offered the best ideas to steal for your 2014 strategies? In this Chief Marketer Special Report, we look at which efforts captured consumers’ attention—and drove measurable results for their brands.
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How Mobile-Friendly Retailers Engage Consumers—And Boost ROIBy Patricia Odell
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Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
Activating Measurable Local Marketing Campaigns Still a Challenge: StudyBy Patricia Odell
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This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.|
Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Free Webinar On Demand In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand,Customer Experience, And Marketing.” Click here for more information! |
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| LeadsCon The Lead Generation Conference March 25/26, 2014 The Mirage Hotel & Casino Las Vegas |
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2014 Chief Marketer Network Source Directory This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name. |
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Advertisement  A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014 Free Webinar On Demand 90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information. In this webinar, a group of leading marketing executives discuss where do we go next. Click here now! |
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