By Patricia Odell
Which marketers twinkled the brightest at the end of last year? Which campaigns offered the best ideas to steal for your 2014 strategies? In this Chief Marketer Special Report, we look at which efforts captured consumers’ attention—and drove measurable results for their brands.
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Do you truly know your customer? Learn why data is still at the heart of customer engagement.
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Learn about innovative technologies, which enable today’s marketers to solve the struggle of obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it.
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By Patricia Odell
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
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By Patricia Odell
This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.
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Defining the Role of the CMO in the Age of the Empowered Customer
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In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand,Customer Experience, And Marketing.”
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Find Products and Services
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2014 Chief Marketer Network Source Directory
This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.
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A B2B Exec Fireside Chat: The Future of Multichannel Marketing in 2014
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90% of the typical B2B buying process today happens before a prospect even engages with a salesperson. To truly stay competitive, today’s B2B marketers must have lead gen and nurturing strategies that meet prospects’ needs whenever and wherever they’re consuming information. In this webinar, a group of leading marketing executives discuss where do we go next.
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