View Web Version
Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

February 18, 2014

 Promo Xtra
 
8 Marketing Trends You May Not Be Thinking About, but Should Be
5 Big Agency Owner Mistakes Make and How to Avoid Them
The Best Advertising and Marketing Jobs
The Best 2013 Social Marketing Campaigns
Unsubscribe from Good Housekeeping … It Ain’t Easy.

8 Marketing Trends You May Not Be Thinking About, but Should Be

By Patricia Odell

marketing trendsThis set of marketing trends is worth taking a look at. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers to help their creative and messaging work harder.
 

FULL ARTICLE

5 Big Agency Owner Mistakes Make and How to Avoid Them

By Drew McLellan

bad habitsAgency owners still trip up on the same five mistakes over and over, despite having a straightforward goal. These five agency owner mistakes aren't unique, and fixing them isn't optional. Get back to you main goal, and get over what's making your agency more complicated and less successful. 
FULL ARTICLE

The Best Advertising and Marketing Jobs

By Kyle Kensing (Careercast.com)

marketing jobsThe staggering sums of money being spent in marketing and advertising are an investment in even higher returns. Thus, professionals in these industries are faced with high-stakes decisions on a daily basis. Careercast.com just released its overview of the best jobs in advertising and marketing in 2013.  


FULL ARTICLE

The Best 2013 Social Marketing Campaigns

By Holly Hamann

pets595This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
 

FULL ARTICLE

Unsubscribe from Good Housekeeping … It Ain’t Easy.

By Patricia Odell

Good HousekeepingAs much as I enjoyed my Good Housekeeping newsletters, it was a real—and unnecessary—frustration to try to unsubscribe. The brand simply wasn't paying attention.
 

FULL ARTICLE

Related Whitepapers

7 Simple Steps to Getting a Handle on Social Applications on Your Enterprise

2013 Lead Management Optimization Study: Key Trends Analysis

Preference Management: The Foundation of Effective Consumer Engagement

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

Becoming a Social Business: Integrating Social Software Throughout Enterprise

Related Events

2014 PRO Awards
Now Calling for Entries
EARLY BIRD PRICE THROUGH MARCH 18

LeadsCon
The Lead Generation Conference
March 25/26, 2014
The Mirage Hotel & Casino Las Vegas

Find Products and Services

2014 Chief Marketer Network Source Directory

This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.
SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2014, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.
About Us Privacy Policy