By Patricia Odell
This set of marketing trends is worth taking a look at. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers to help their creative and messaging work harder.
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By Drew McLellan
Agency owners still trip up on the same five mistakes over and over, despite having a straightforward goal. These five agency owner mistakes aren't unique, and fixing them isn't optional. Get back to you main goal, and get over what's making your agency more complicated and less successful.
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By Kyle Kensing (Careercast.com)
The staggering sums of money being spent in marketing and advertising are an investment in even higher returns. Thus, professionals in these industries are faced with high-stakes decisions on a daily basis. Careercast.com just released its overview of the best jobs in advertising and marketing in 2013.
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By Holly Hamann
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
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By Patricia Odell
As much as I enjoyed my Good Housekeeping newsletters, it was a real—and unnecessary—frustration to try to unsubscribe. The brand simply wasn't paying attention.
FULL ARTICLE
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2014 Chief Marketer Network Source Directory
This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.
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