Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

December 17, 2013

Shooting Stars: 12 Brands to Watch in 2014

Duncan Hines Debuts Search-based, Responsive Site for Bakers

The Great Ritz Holiday Parade is a New Look for Ritz

Shooting Stars: 12 Brands to Watch in 2014

By Beth Negus Viveiros and Jason Hahn

hbo dragon 355 Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

FULL ARTICLE

Launch digital promotions to drive in-store sales and build loyalty this holiday season. Deliver secure rewards to loyalty members or simply build a loyal customer by offering a personalized, seamless experience. RevTrax can get your promotions running in about one week.
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Duncan Hines Debuts Search-based, Responsive Site for Bakers

By Patricia Odell

Duncan HInes Baker's Club Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.

FULL ARTICLE

The Great Ritz Holiday Parade is a New Look for Ritz

By Patricia Odell

The Great Ritz Holiday Parade marks an new way for the butter cracker brand to market during the holiday season.

FULL ARTICLE

Do you truly know your customer? Learn why data is still at the heart of customer engagement.
Dec 18, 2013 @ 2:00 p.m. ET

Learn about innovative technologies, which enable today’s marketers to solve the struggle of obtaining clean, integrated, actionable customer data, and gaining meaningful insights from it.

Click here for more!

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Related Events

Do You Truly Know Your Customer Yet?
Learn why data is still at the heart of customer engagement.
FREE WEBINAR: DECEMBER 18, 2013 @ 2:00 p.m. ET

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