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Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns.
from the editors of Chief Marketer
December 17, 2013
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By Beth Negus Viveiros and Jason Hahn
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
FULL ARTICLE
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By Patricia Odell
Duncan Hines has taken a radical approach to its new website for Bakers, straying far from the typical CPG website to a search-based, responsive design.
FULL ARTICLE
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By Patricia Odell
The Great Ritz Holiday Parade marks an new way for the butter cracker brand to market during the holiday season.
FULL ARTICLE
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Dec 18, 2013 @ 2:00 p.m. ET
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Find Products and Services
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NEW: Chief Marketer Network
Source Directory
This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.
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Quickly find companies and resources that fit your marketing needs. The Chief Marketer Network Source Directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name and with the ability to contact them quickly and easily.
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