| Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief MarketerApril 1, 2014 |
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| A Surprising Presence at SXSW with Charitable Guerilla Marketing |
| Westin Puts $15 Million Against its new “Well-Being Movement” Campaign |
| Penguin Magic’s Engagement Trick |
A Surprising Presence at SXSW with Charitable Guerilla MarketingBy Kate Harrison (Forbes.com) Medallia, a customer experience management company, found a totally out-of-the-conference-norm way to draw attention to itself at the recent SXSW Interactive festival and … corral all those promo items used to draw conference attendees to exhibit booths.FULL ARTICLE |
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Westin Puts $15 Million Against its new “Well-Being Movement” CampaignBy Jane L. Levere (NYT)  Westin Hotels continues its well-being initiatives with the “Well-Being Movement” to continue to build loyalty and draw new guests to its comfy rooms. This campaign aimed at employees, as well as guests, kicked off Thursday at all Westin Hotels where activities include meditation and yoga sessions and samples of healthy foods. FULL ARTICLE |
Penguin Magic’s Engagement TrickBy Beth Negus Viveiros
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If you think engagement stops once the customer has placed their order, think again. For example, Penguin Magic sends some customers videos showing them their actual order being packed. |
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