| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTSeptember 27, 2013 |
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| George Carlin, Social Media and Stuff: Social Media Survey Results
By Beth Negus Viveiros (Chief Marketer)
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Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin.
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| Google Is Going to Hide All Keyword Data for Searches
By Pamela Vaughan (HubSpot)
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Google is aiming to encrypt all search activity (except for ad clicks), which means marketers should expect next to no keyword data for searches in the future. Marketers can still do something about it.
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| What Twitter’s IPO Means for Marketers
By Kwan Morrow (AllTwitter)
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Twitter’s intriguing IPO will affect marketers' efforts on that social platform, possibly in positive ways. Here's what marketers should do to position themselves to succeed.
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| Study: Marketers Expect Proving ROI to Be Even More Important Next Year
By Chad Warren (Adobe Digital Marketing Blog)
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A study from Adobe and Advertising Week 2013 found that nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months. However, concerns abound.
| The Fight Against Fake Online Reviews Gets Real
By Leonard Gordon (All about Advertising Law)
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The New York Attorney General’s office recently announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” Advertisers need to make sure they're in the clear.
| Rebranding Sets America’s Cup on the Right Course
By Jason Hahn (Chief Marketer)
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The recently concluded America’s Cup turned to Designwerk for a rebrand that would turn an old ocean race into an event that would appeal more to a younger market. The effort was not without its challenges and the long-term outcome is still unclear.|
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