| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerOctober 4, 2013 |
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| What Apple’s iBeacon Means for Local Commerce and Retailers
By Steve Cheney (stevecheney.com)
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Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
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| Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown
By Anne D’Innocenzio (AP)
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The National Retail Federation forecasts that holiday sales in November and December will rise 3.9 percent to $602.1 billion. However, this forecast didn't account for the partial government shutdown.
| How to Perfect the Art of Above-the-Fold Design for Landing Pages
By Scott Martin (Unbounce)
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Marketers designing landing pages have plenty to learn from newspapers. When it comes to knowing what important elements to include above the fold, marketers should consider a number of important factors.
| Marketing Plan Template: Exactly What to Include
By Dave Lavinsky (Chicago Tribune)
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You need a marketing plan that identifies everything from: 1) who your target customers are, to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you. Here's a look at the 15 key sections you need to include in your marketing plan.
| How to Optimize Your Email Subject Lines: 4 Ideas
By Margaret Farmakis (Return Path)
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Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do four key things to optimize their subject lines.
| Fight Against School Bullying Expands to Store Shelves
By Andrew Adam Newman (NYT)
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Green Giant, General Mills' frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called "Raise a Giant." It features an animated commercial featuring a child narrator.|
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