| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerNovember 08, 2013 |
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| Smith Brothers Making a Hard-fought Comeback
Robert Channick (Chicago Tribune)
A private-equity firm is reviving the old-time brand Smith Brothers' cough drops with humor, new flavors and a Chicago-area roll out.
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| Content Marketing Gets More Strategic
By Patricia Odell
A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.
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| Mobile Devices Turn Turkey Day to Shopping Day
Susan Kuchinskas (ClickZ)
On Thanksgiving day, consumers who shun racing out to the mall in favor of sitting down with family, may be hiding their mobile devices under the table.
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| Nestlé’s Head of Digital on How it is Achieving its Digital Marketing Ambitions
By Patricia Odell
Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.
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| Tips & Tricks to Scale Content Marketing
Murray newlands (Search Engine Journal)
Content marketing is on the minds of most marketers today and this video offers a refresher on how to make sure you scale your content to the max.
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| Michael Kors Places First Instagram Ad and Gets Rewarded
Nick Cicero (Social Fresh)
Michael Kors was the first brand to place an Instagram ad and got rewarded for its gamble.
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Advertisement  Chief Marketer’s 2013 Annual Social Media Survey Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this Special Report, learn:
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