| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerNovember 22, 2013 |
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| Facebook Outlines the Art of Reeling in Customers: Infographic
(Inside Facebook)
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This infographic, created from the Facebook app, Post Planner, lays out a roadmap (in this case a fishing expedition) for marketers on how to increase your Facebook fan base. Tips include understanding who your fans are, what you as a business person should be doing and how to catch the big ones!
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| The NBA Picks up Diageo Brands in Multiyear Sponsorship Deal
(Yahoo! Finance)
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Diegoeo has inked a sponsorship deal to be a key player within the National Basketball Association as its exclusive spirits partner.
| Bacardi Shuns Social Drinking Marketing in Favor of its Tumultuous History
Andrew Adam Newman (NYT)
Bacardi is out with a daring campaign, "Untamable," that plays on its tumultuous history (and it has one!) versus the typical social drinking occasions.
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| A Bucket Load of Tips to Promote Content Sharing
Neil Patel (QuickSprout.com)
30 tips to help marketers increase fans and followers through content sharing.
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| Get the Biggest Bang From Your Native Advertising Buck
Tessa Wergert (ClickZ)
Are brands really maximizing their investments in native advertising? Here's 4 best practices.
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| Pinterest Place Pins Open Possible Ad Opportunity
Rolfe Winkler (WSJ)
Pinterest Place Pins is the social networks latest category of pinning and opens and opportunity for advertisers and marketers.
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