| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerNovember 15, 2013 |
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| Billboard Puts a Fresh Twist on a Niche Social Network
Katie Morse (Social Fresh)
Billboard uses social TV to promote its Music Awards and this authors tells us how they did it.
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| Don’t Chase One Single Keyword—Even if Your Client Wants You To
Ken Lyons (Search Engine Watch)
This author takes us through a host of factors working against keyword search, missed opportunities, the right approach to keyword targeting and much more.
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| Teens Migrate to Social Spaces Beyond Facebook
Parmy Olson (Forbes.com)
Teens are moving away from Facebook in favor of other social sites, according to a study from GlobalWebIndex.
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| Unconventional Marketing Gets Attention for Charities
David Wallis (New York Times)
Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.
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| CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites
Greg Sterling (Marketing Land)
The Search Agency has released a list of Fortune's Top 100 brands mobile sites, ranked by a number of criteria.
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| Building Your Super Social Media Team
By Jason Hahn
This infographic lays out who should be doing what in your social media plan.
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