| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTOctober 30, 2013 |
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| The Five “Big Lies” CMOs are Told About Mobile
By admin
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Here are five “big lies” that have hindered the mobile progress of brands worldwide.
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| Pin Down Holiday Sales by Dominating Pinterest
By admin
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Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
| Four Tips for Dealing with Tricky Customer Decisions
By admin
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Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
| Chief Marketer Listline Oct. 28
By Casey McClay
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Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
| Open for Business: PROMO’s New Top Shops Searchable Database
By Patricia Odell
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PROMO’s Top Shops is a robust, online, searchable listing of the Top 100 U.S. promotion agencies that includes a flash look into each agency.
| Aesop Builds its Reputation by Letting Others Tell its Story
By Patricia Odell Ingrid Schmidt (Los Angeles Times) “Aesop” means “storyteller” in Greek, and it’s a fitting name for a cult beauty brand that eschews advertising, relying instead on word of mouth and a well-informed staff trained to focus on highbrow conversation, rather than selling. Some great tips here. |
| Target Ties Social Media to Stores/Catalogs for Holidays
By admin
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Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.
| How Chrysler’s Francois Scored Marketing Gold In Will Ferrell
By admin
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The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.
| Google Caught Testing Big Banner Ads on Search
By admin
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After being “caught” testing a huge banner ad on a search results page, Google confirmed that it’s testing larger banner ads on results pages for brands.
| Why YOU Should Put Tons of Copy on Your Landing Pages
By admin
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Here are 10 reasons why marketers should be liberal with the amount of copy they include on landing pages.|
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