| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerMay 9, 2014 |
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| Are you in? Vine’s New Search Functionality
By Ashley Zeckman
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SEO can play a major role for marketers. The big news here is that Vine—finally— has debuted its web version at Vine.co so that people can watch videos from their desktops and laptops. For marketers, the biggest opportunity with the new update is the added search functionality.
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| Justin Timberlake + Sauza Tequila=Sales
By Nathalie Tadena (Wall Street Journal)
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Justin Timberlake loves tequila, so much so that he worked with Beam to name, brand and market a new tequila Sauza 901.
| 3 Ways to Avoid Wasting Your Marketing Budget
By Dan Matthews (Forbes)
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Are you wishing for a good outcome for that campaign that just hit, or do you have evidence that it will? Are you offering prizes that people really want? Are you playing to competitor’s strengths? This author tackles three ways marketers can avoid flushing their marketing budgets down the drain.
| Retailers Look to Merge Brick and Online Shopping Experiences
(eMarketer)
U.S. retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers. |
| CRM Is Profitable; Valued at $20.4 Million
By David Roe (CMS Wire)
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About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality. The biggest players in the space are identified here, as well as the CRM drivers moving this market to new heights.
| Brands Jump $1 Million Hurdle to Test Ads on Facebook: Video
(Wall Street Journal)
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This video interview takes us through the news that a handful of mega brands are shelling out $1 million to post ads on Facebook.|
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