The week's most relevant content from around the web and why it's important.

May 30, 2014

By Jack Holt

Would you pay $75 million to get your brand in front of a global audience of 715.1 million people? Whatever your answer, mega brands like Coca-Cola, Johnson & Johnson, Hyundai, and Nestlé are all doing just that to market to the millions of passionate fans of the 2014 FIFA World Cup next month. So whether you’re a soccer fan or not, there’s plenty of ideas to steal here.

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By Nick Cicero (SocialFresh)

Are you a follower? This list pulls together manager level or higher digital marketers on both the brand and agency sides who are active on Twitter. These tweeters show a window into the world of the marketer’s consumption of social, and insights into the B2B side of social media that can be invaluable when crafting your marketing strategy.

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By Emily Steel (Financial Times)

Get a cup of coffee and sit someplace quiet to read through this eight-page report on IT and marketing from the Financial Times. The report aims to help business leaders understand and use IT to improve their companies’ performance. This flurry of technology is vexing advertisers but it is vital to make the right decisions, the author writes.

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By Carla Marshall (ReelSEO)

Marketers spend a lot of time producing branded YouTube videos to entertain and engage consumers. The whole idea is to get them to come back and view more video, right? Here’s 11 ways to generate more loyal YouTube subscribers.

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By Giselle Abramovich (CMO.com)

Just weeks after stepping into his new job as director of global social media and digital marketing at Campbell Soup Co., Umang Shah talked with a former Walmart digital guy about digital’s top trends, his plans for Campbell’s and also offer a few words of advice for fellow marketers.

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By Kenneth Briodagh (EventMarketer.com)

Thanks to technology, one of the most tedious and intrusive elements of the event marketer’s toolbox is getting a much-needed upgrade. Yep, you guessed it—data collection techniques are going from (let’s be frank) miserable to memorable as high-tech tools are disguising the quest for personal information in unique and interactive ways. Here, five ways to use technology to make lead gen more fun—for everyone.

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