| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerMay 2, 2014 |
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| Four Must Have Digital Marketing Competencies
Vala Afshar (Huffington Post)
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Video, tips, explanations and trends are what make this article useful for all of us to help define, understand and put to good use these four important digital competencies: engagement strategy, content, data and automation.
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| Are Your Emails Getting Opened? Infographic
(MarketingTechBlog)
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A new infographic from ReturnPath takes us through consumer’s email inboxes and the fight to get your marketing communications open and read. It includes stats on the average number of emails subscribers receive, the types of messages filling inboxes, percent of read emails with shared audiences and much more. See how you stack up.
| Tips to Manage Negative Social Media Feedback
By Patricia Redsicker (SocialMediaExaminer)
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This article tackles common issues marketers face with social marketing, like combating negative feedback, not understanding the options for Facebook ads and the struggle to manage and measure online consumer engagement. The article then offers suggestions on how to better manage these issues.
| 300% Conversion for Sony Rewards Loyalty Program
By Courtney Eckerie (Marketing Sherpa)
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Sony got big rewards by pairing internal customer data with social media interaction data to get a huge increase in its Sony Rewards loyalty program: 300% to be exact. Read how they did it.
| Video: Forbes Interviews CMO of L’Oreal Group, Marc Speichert
By Jennifer Rooney (Forbes)
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This author sat down with Marc Speichert, L’Oreal’s CMO, to talk about everything from the CMO organization at L’Oreal, as well as the media and digital innovation, the use of celebrities, the challenges of finding the right talent and much more. Watch the video.
| Marketers Need to Improve Mobile Infrastructure: Report
By Beth Negus Viveiros
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The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.|
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How to Achieve a Seamless Marketing Execution Preference Management: The Foundation of Effective Consumer Engagement Marketing's New Imparative: Bring Social to Your Team |
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| Free Live Webinar May 7, 2014 │ 2:00pm ET Earning your Edge with the Mobile Majority |
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