| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTMay 16, 2014 |
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| Tap into Behavioral Cues for Summer Marketing, Not Holiday Cues
By Robin Neifield (ClickZ.com)
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This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.
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| Change Consumer Behavior with Social Peer Pressure
By Robyn Bolton (Harvard Business Review)
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Marketers are finding ways to use social peer pressure as a marketing tool to move consumers to action.
| 3 Tips to Bring Life Back to those Old YouTube Videos
By admin
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A lot of effort goes into producing YouTube videos for marketing. Don't let that work go to waste. These 3 tips can breath new life into dated videos.
| Separating Social Media Fact from Fiction: Slide Show
(Sparks & Honey)
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Sparks & Honey offers a slide show and a simple way to untangle social media fact from fiction.
| Red Roof Listened, Took Action and Now Markets a New Segment
By Patricia Odell
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A mobile marketing tour is an important marketing component in Red Roof's launch of its new PLUS+ lodging properties.
| 3 Steps to App Marketing
By Ray Pun (CMO.com)
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Every mobile marketer should be aware of these three basic stages of app marketing to make sure your campaign gets downloaded and not dismissed.|
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