The week's most relevant content from around the web and why it's important.

March 7, 2014

By Patricia Odell

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

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(promotional marketing)

What better time for an Irish whiskey to make a major marketing  move than on St. Patrick’s Day. Jameson is out with just such a promotion that rewards consumers for their loyalty with branded beanies and bartenders can compete for the best back bar displays for a trip to the legendary Jameson Distillery. Get the details here.

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By John Ellett (Forbes.com)

Hyatt, Dell, Motorola and the American Red Cross are among the finalists for a “Cojones Award” from Forbes. These marketing leaders have had the courage—better yet cojones—to embrace technology and have shown the way for others to follow. This report includes four case studies each with advice for other marketers to follow.

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By Stan Phelps (Forbes)

This author discusses the needed shift away from traditional marketing and a campaign-based mentality and how some companies are making the change. But who is going to break the cycle, brands or agencies? CVS is one company that is going through real transition, moving from advertising and promotion to insights and action.

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By Albert Costill (Search Engine Journal)

Trying to maintain all of our social channels—posts, comments, metrics, followup—is an obvious challenge. And things do go wrong. Here’s 10 common social media bloopers and advice on how to fix them.

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By admin

Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Here are 15 reasons why your team needs to implement predictive analytics right now.

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