The week's most relevant content from around the web and why it's important.

March 28, 2014

By Kate Harrison (Forbes.com)

Medallia, a customer experience management company, found a totally out-of-the-conference-norm way to draw attention to itself at the recent SXSW Interactive festival and … corral all those promo trinkets used to draw conference attendees to exhibit booths. 

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By Patricia Odell

Last call! Enter today to get the recognition you deserve with a 2014 PRO Award before the April 1 deadline.

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By Ryan Cohn (Social Fresh)

As every CMO knows, keeping up with changes in the digital/social world is as close to impossible as we can get. This author outlines 12 major changes in the space that will help you manage your social and digital marketing. He defines broader options now available to maximize your effectiveness.

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By Jane L. Levere

Westin Hotels continues its well-being initiatives with the “Well-Being Movement” to continue to build loyalty and draw new guests to its comfy rooms.  This campaign aimed at employees, as well as guests, kicks off Thursday at all Westin Hotels where activities include meditation and yoga sessions and samples of healthy foods. 

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By Arun Sivashankaran (FunnelEnvy)

With the digital marketing industry topping $62 billion in the U.S. every scrap of helpful information CMOs can gather is important to the bottom line. This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization. Post it on your bulletin board for quick reference.

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By Ryan Knutson (WSJ)

When Sprint’s chairman slammed his fist on a table and demanded the firing of the brand’s advertising agencies, things went to the, well, hamsters.

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By Patricia Odell

We’re hearing plenty in the media about how all of us are spending way to much time on Facebook and not enough actual face-to-face time. To combat some of that criticism—and to keep users using—Facebook has quietly debuted a new series of videos on its YouTube Channel to remind users that its social sharing network is more a part of life, than life itself. 

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