| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerJune 6, 2014 |
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| Do you Know What Twitter Cards are? 8 Types for your Business
By Kristi Hines (SocialMedia Examiner)
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Twitter cards enrich your tweets with additional content, media and calls to action. This article shares eight types of Twitter cards, what they look like, how to install them and their analytics options.
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| Popular Styles of “Explainer” Videos
By Douglas Karr (MarketingTechBlog)
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Animated videos capture consumer’s attention and are effective ways to explain a product or service or what your business does. Sometimes called, explainer videos, this article offers a list of the most popular styles along with recommendations about each of them.
| 5 Elements for Successful Social Media Campaigns
By Debbie Hemley (SocialMediaExaminer)
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This report outline five steps to take to make sure you’re not missing key elements in your social media marketing campaigns. Each step includes examples from a campaign Whole Foods Market used when they opened a new store in Memphis, TN, that you can put to good use too.
| FTC Calls for Restrictions on Consumer Data Collection
By Robert Faturechi (LA Times)
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A recent report by the Federal Trade Commission wants laws on the books that would require data brokers to restrict data collection and be more transparent. The FTC seems to be focusing on data categories that put consumers into buckets based on ethnicity and income levels. Here’s what you need to know.
| Pinterest Offers Self-Serve Promoted Pins
By Douglas Karr (WSJ Digits)
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Pinterest is taking on the Big Boys, rolling out new paid “promoted pin” messages that will rival Google and Facebook. This new self-service offer will play well with smaller businesses that can’t afford the larger display ads Pinterest now offers.
| Looking for a Marketing Automation Provider? Here’s 3 Things You Need to Know
By Ben Plomion (ClickZ)
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Finding a marketing automation provider is not easy. There are so many choices and unforeseen issues at play, like long contracts. Here are three things to consider from someone who’s been there before making that all-important choice.|
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