| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief MarketerJune 27, 2014 |
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| Getting the Most Out of Marketing Automation
By Patrick Gorman
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Some marketing teams are turning to strategic partners to help maximize their marketing automation efforts.
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| Millennials and their Love for Loyalty Programs
(eMarketer)
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This new report found that Millennials are a key segment for brand loyalty programs, with 68% willing to drop one brand for another for more program rewards. Here’s what you need to know.
| Ritz-Carlton Leads in Shift in Social Strategies
By Jeff Elder (WSJ)
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Companies have invested money in social media sites, but brands are learning that racking up fans and "likes" is not the same as minting sales. This article includes comments from Ritz-Carlton, who illustrates a shift in corporate social-media strategies. A must read!
| Marketing Technology: Are you in Control?
By Steve Denner (ClickZ)
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Here are four strategies to ensure you're controlling your marketing technology and it's not controlling you.
| Honda Markets its Fit to Gen Y
By Michael Barris (Mobile Marketer)
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The 2015 Honda Fit is a car made for Gen Y’ers. It’s subcompact, good on gas and all the marketing will be easy for them to see on mobile, video and social networking sites. Here’s the case study.
| ROI Better for Video than Text
By Veronica Maria Jarski (MarketingProfs)
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This short article, combined with an infographic, makes the case that video marketing offers a better ROI than text marketing messages. The infographic includes metrics to track and conversion rates among lots of other helpful data points.
| Is Your Analytics Team Making the Cut?
By Jessica Langdorf (MarketingProfs)
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This article provides eight key indicators for you to determine whether or not your analytics team is up to snuff. With more and more money headed toward analytics budgets, it might be time to make sure your team is running at top speed.|
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