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Chief Marketer - This Week

The week's most relevant content from around the web and why it's important.

from the editors of Chief Marketer

June 20, 2014

Chief DIRECT Marketer
 
The Rubber Band Theory of Better Marketing Behavior
One Big Marketer’s Challenge: Selling to Millennials
4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC
3 Ways to Break Through Marketing Clutter
IOS 8 Offers New Ways to Interact With App Users
Marketing Automation Can Lead to Increased Revenue

The Rubber Band Theory of Better Marketing Behavior

By Debbie Qaqish

rubber-bandsEvery day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?

FULL ARTICLE

One Big Marketer’s Challenge: Selling to Millennials

By Chief Marketer Staff

millenialsFar too many marketers are having a hard time selling and reaching millennials. This article offers some advice.

FULL ARTICLE

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

By Patricia Odell

2014 PRO AwardsWhether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25 in NYC, is an event that both agencies and brand marketers don’t want to miss. Here are […]

FULL ARTICLE

3 Ways to Break Through Marketing Clutter

By Chief Marketer Staff

Here’s three basic premises that businesses can and should think about to slice through the marketing clutter.

FULL ARTICLE

IOS 8 Offers New Ways to Interact With App Users

By Chief Marketer Staff

ios8Thanks to iOS 8, f you’re an iOS developer, you’ll soon be building apps that feel a lot less like apps.

FULL ARTICLE

Marketing Automation Can Lead to Increased Revenue

By Patrick Gorman

marketing-automation-revenue-returnsA new study from RazorSocial shows that 25% of companies that have adopted marketing automation reported a boost in revenue between 30 and 49 percent.

FULL ARTICLE

Related Whitepapers

The Future of Omnichannel Personalization

A Senior Marketing Professional’s 5 Biggest Challenges And How To Overcome Them

The Three Social Brand Personas and How to Manage Each of Them

Good Push Index

Three Ways Your DNS Can Impact DDoS Attacks

Enterprise Social Collaboration: Driving Customer Experience Excellence Through Teamwork

 

Find Products and Services

2014 Chief Marketer Network Source Directory

This new directory offers marketing professionals easy access to all the leading products, technology and services available—searchable by type, geography and name.

Contact Cynthia Foristel for more info.

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