The week's most relevant content from around the web and why it's important.

January 03, 2014

(eMarketer)

Lack of education is still the big nut to crack in greater adoption of Big Data by businesses. And executives indicate it will be years before Big Data’s usefulness is fully realized. Research found that a majority of U.S. business executives said their companies were not using Big Data because they needed more education on how it solves business problems.

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Elaine Pofeldt (Forbes)

With so, so many consumers commenting on social about brand experiences it’s hard to home in on the ones that truly count. Here are three strategies to help tune into the right messages and data on social media.

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Kerin Foster (Search Engine Watch)

A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. This article outlines what marketers realized about content in 2013 and where they need to go with it in 2014.

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John Lee (Search Engine Watch)

This New Year is certain to bring plenty of new opportunities for marketers in the social space, including advertising. This author outlines five trends to watch for on Twitter, Facebook, Google+ and other social channels.

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Suzanne Vranica (WSJ)

Here’s a roundup of some of the best and worst ads of the past year including those from Samsung, Activision, Intel, Sear’s and Google. Do you have a best or worst ad or marketing campaign to share? Let’s hear about it!

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Andrew Adam Newman (NYT)

A series of tongue-in-cheek videos featuring Chelsea Handler from the E! Network began yesterday as part of the Dr Pepper Snapple Groups work to promote its 10-calorie versions of its soft drink brands.

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