The week's most relevant content from around the web and why it's important.

January 24, 2014

Scott K. Wilder (CMSWire)

Customizing what the user reads and sees will be the challenge, especially because a responsive design approach still requires careful consideration about what is personalized on a tablet versus an iPhone. Time to get your hands dirty and dig into that customer database.

FULL ARTICLE

Kristin Kovner (ClickZ)

After discovering that marketers cite in-person events as their most effective content marketing tactic, this author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue. She says we know intuitively that events are effective, but due to long sales cycles, multiple customer touchpoints, and diffuse attribution models, quantifying the success of an event can be challenging. This report can help.

FULL ARTICLE

Steve Olenski (Forbes.com)

Will card-linked marketing be the new digital media channel for retailers, restaurants and other consumer brands which uses actual past purchase information to create targeted, relevant advertising for consumers, presented through the consumer’s mobile and online banking application? Join the conversation.

FULL ARTICLE

(Mogreet)

This list of seven goals to amplify text messages is based on analysis of trends, examination of best practices for increasing ROI, and Mogreet’s experiences working with major brands such as Vans, Charlotte Russe, Cox Media Group, ABC Television Network, Jack in the Box, and Entravision.

FULL ARTICLE

Ellen Jean Hirst (Chicago Tribune)

A promotion from OfficeMax, sent to the parents of a 17-year old killed in a car crash, carried information about her death on the envelope. OfficeMax blamed it on a list rented from a “third-party provider.” 

FULL ARTICLE

Reed Albergotti (Digits)

AFacebook is allowing a small number of advertisers to use Facebook’s infrastructure to place ads on other mobile apps. Facebook is not offering up many details but is trying new ways to get ads in front of mobile users as it nears the maximum number of ads it would show in News Feeds.

FULL ARTICLE

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